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Consumer Of The Future Is Mindful
Over the last year, many of us have become much more conscious of the way we shop, consume, and dispose of everyday items.
There have been countless catalysts for this groundswell of support for environmentally and socially responsible choices: wildfires ravaging the U.S. and Australia, the voices of Extinction Rebellion and Greta Thunberg, fast fashion giants being exposed for under-paying garment workers, and the pandemic shifting our focus to supporting small, local businesses over big brands.
One thing we can be sure of is that most of us are emerging from the Covid-19 pandemic much more conscious as consumers than we were before.
Yet the reality is that changing consumer habits is still only a drop in the ocean. Real change will only come when the world’s biggest businesses step up to the plate–but many of the actions they are focused on now are too little, too late.
Mindful consumerism describes a shift in buyer behaviour to reflect a commitment to purchasing decisions that have a positive social, economic and environmental impact.
From daily essentials to luxury goods, consumption is firmly integrated into every aspect of our lives. However, consumers are becoming increasingly aware of the far reaching implications of how they shop, consume, and dispose of everyday items. In recent years, there has been a notable shift in consumer behaviour, with 75% of the public indicating that they are modifying their consumption and have become more conscious about their use of consumer items – whilst pushing forward the rise of mindful consumerism.
Kola Project platform instigates the mentality and behavioural changes needed to practise mindful consumerism.
Our universal profiles provide visibility into a consumers and product’s individual history and the journey that makes each person and item unique. Access to this information breathes a new life into every product and instils sentimental value in the user, dissuading them from the fast and easy disposal of the product, even something as simple as a pillowcase.
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