Consumer Of The Future Is Mindful

Over the last year, many of us have become much more conscious of the way we shop, consume, and dispose of everyday items.

There have been countless catalysts for this groundswell of support for environmentally and socially responsible choices: wildfires ravaging the U.S. and Australia, the voices of Extinction Rebellion and Greta Thunberg, fast fashion giants being exposed for under-paying garment workers, and the pandemic shifting our focus to supporting small, local businesses over big brands.

One thing we can be sure of is that most of us are emerging from the Covid-19 pandemic much more conscious as consumers than we were before.

Yet the reality is that changing consumer habits is still only a drop in the ocean. Real change will only come when the world’s biggest businesses step up to the plate–but many of the actions they are focused on now are too little, too late.

Kola Project platform instigates the mentality and behavioural changes needed to practise mindful consumerism.

Our universal profiles provide visibility into a consumers and product’s individual history and the journey that makes each person and item unique. Access to this information breathes a new life into every product and instils sentimental value in the user, dissuading them from the fast and easy disposal of the product, even something as simple as a pillowcase.