Cushion| Jamakhan Line

Tiipoi is a product design studio based between Bangalore and London. There is more to Indian design than just sticking an elephant on it, and Indian craft has more to offer than simply repeating the past. So by looking to find contemporary designers, Tiipoi is able to showcase modern Indian design.

India can seem a pretty chaotic place. But sitting there quietly are some incredible, super functional designs. The “designers” of these objects, if they can be found at all, aren’t celebrated in the same way as they are in other countries. Instead, design is seen as a by-product of living. This straightforward approach, emphasising quiet functionality, is what inspires and drives Tiipoi’s creative process. By partnering with local designers, Tiipoi manages to help create and distribute gorgeous and authentic pieces.

India is changing and shifting all the time. Tiipoi doesn’t want to tell nostalgic stories of its past but instead prefers to look at the present and highlight its role via contemporary design.