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How are we different?
The homeware and furniture economy is a linear economy where we take resources and turn them into waste. Lowering impact or doing less slows that down, but it doesn’t change the outcome. Every year collectively, we buy millions of pieces of homeware and furniture from linear economy stores such as IKEA and Wayfair. Every year we discard equally as much if not more. Some of these items get burned, but most of them are buried in landfills that are rapidly overtaking our planet.
It’s time we begin our purchases by thinking about the end. If what you’re buying today will end up in a landfill one day, think twice and switch to circular.